In addition to huge advantages (access to a new audience and a high level of audience involvement in advertising campaigns), cooperation with influencers sometimes causes problems.
Written by
Charlie Wheeler
Thanks to the ongoing digitalization of modern life, consumers from virtually every country profit from online transactions. 23.7% of Internet users claim they discover new brands and products through recommendations or comments on social media.
Written by
Charlie Wheeler
How do you find a book or a film to watch on a weekend afternoon? No judging if you watch videos because, as you know, people forget what a printed thing is. We agree, sometimes, TikTok is a much better choice.
Written by
Tanya Alipchikova
What is the difference between fake social media accounts and fake influencers? The first case refers to non-existent people and computer bots, and the second involves real users behind the accounts.
Written by
Jenny Fallon
It’s a no-brainer that people trust those they have more of a connection with than anybody else. As if you see a beautiful billboard with a nice family suggesting buying a new car, and you see a blogger you follow on Instagram giving the same advice. Whom would you rather listen to?
Written by
Jenny Fallon
If you have started using or are interested in influencer marketing, you probably have heard some new terms like segment management funnel and cost-per-acquisition. Today, we’re going to talk about an important acronym: ROI.
Written by
Alesya Rozhko