You’ve surely come across the terms “influencer whitelisting” and “creator licensing,” and probably some other variations, and wondered what it is and which term to use. That’s why we decided to dig into the topic and bridge this gap.
The term Metaverse describes a digital space that allows users to interact with the computer environment as well as other users. It combines VR-virtual reality, AR, the Internet, and blockchain to create hybrid virtual/physical worlds that offer people a medium in which to connect, live and work.
Virtual influencers are still a relatively new concept, but they offer a unique approach to influencer marketing. They stand out from the crowd, becoming an attractive option for brands looking to differentiate themselves. In this piece, we’d like to discuss who creates virtual influencers and why.
Written by
Daria Novikova
WeChat almost acts like WhatsApp, while Taobao almost acts like eBay or Amazon. The keyword is “almost.” Despite how China's internet giants appeared on influencer marketing later than Western companies, they went much further in their development.
Written by
Charlie Wheeler
Research from the eMarketer.com platform shows that influencer marketing has already become an integral part of an advertising strategy. At the same time, business expenses for influencer marketing strategies have increased throughout 2019. The same trend continued in 2020...
Written by
Daria Novikova
In-house is by no means an outdated trend. The proof shows the value in-housing provides to all international brands and demonstrates it is here to stay.
Written by
Charlie Wheeler