US influencer marketing spending is projected to grow 14.2% YoY in 2025, outpacing both social ad spending (13.6%) and digital ad spending (12.5%), according to our forecasts. This indicates that marketers are increasingly committed to investing in the sector.
YouTube influencer marketing is a powerful strategy that enables businesses to connect with engaged audiences, build trust, and drive conversions through authentic, long-lasting video content. By partnering with the right influencers and leveraging SEO optimization, brands can boost visibility, enhance credibility, and achieve measurable results in today’s competitive digital landscape.
With the ever-growing pool of influencers, the search for an ideal partner has become a challenge for brands. Each influencer category offers its advantages and nuances you should consider to pick the right creator and meet your specific campaign goals.
Written by
Charlie Wheeler
Instagram's ‘Bad Grandma’ proved that age is only a number and that it is never too late to make your dreams come true. At 93, she now enjoys life wearing whatever she wants, attending parties and ceremonies, maintaining an account, hanging out with celebrities, and embracing her social media
Written by
Alesya Rozhko
In this article, we'll talk about influencers who can make a fortune on a single post. Our review includes Instagram celebrities, TikTokers, and YouTubers. So, here we go.
Written by
Charlie Wheeler