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I write about everything I find worth discussing :)
If you look beyond the horizon of 10 to 15 years, trends relevant today might break down, and fundamentally new relationships between influencers and the audience will replace them.
With the ever-growing pool of influencers, the search for an ideal partner has become a challenge for brands. Each influencer category offers its advantages and nuances you should consider to pick the right creator and meet your specific campaign goals.
The excitement for non-fungible tokens (NFTs) is certainly one of the brightest events of the previous year, whether we are talking about them in relation to technology, marketing, art, or social networks.
WeChat almost acts like WhatsApp, while Taobao almost acts like eBay or Amazon. The keyword is “almost.” Despite how China's internet giants appeared on influencer marketing later than Western companies, they went much further in their development.
In this article, we'll talk about influencers who can make a fortune on a single post. Our review includes Instagram celebrities, TikTokers, and YouTubers. So, here we go.
In-house is by no means an outdated trend. The proof shows the value in-housing provides to all international brands and demonstrates it is here to stay.