US influencer marketing spending is projected to grow 14.2% YoY in 2025, outpacing both social ad spending (13.6%) and digital ad spending (12.5%), according to our forecasts. This indicates that marketers are increasingly committed to investing in the sector.
Written by
Charlie Wheeler
With these three campaign types – Brand Awareness, Content-Focused, and Click-Focused – you’ve got everything you need to create a buzz, connect with your audience, and grow your brand. Which one will you try first?
Written by
Alesya Rozhko
Influencer marketing has emerged as a highly effective strategy, offering significant ROI and stronger audience engagement compared to traditional methods. By collaborating with authentic creators and leveraging their trust with followers, brands can boost awareness, credibility, and conversions, though challenges like fake engagement and proper influencer selection must be carefully managed.
Written by
Jenny Fallon
With these three campaign types – Brand Awareness, Content-Focused, and Click-Focused – you’ve got everything you need to create a buzz, connect with your audience, and grow your brand. Which one will you try first?
Written by
Alesya Rozhko
Influencer marketing has emerged as a highly effective strategy, offering significant ROI and stronger audience engagement compared to traditional methods. By collaborating with authentic creators and leveraging their trust with followers, brands can boost awareness, credibility, and conversions, though challenges like fake engagement and proper influencer selection must be carefully managed.
Written by
Jenny Fallon
The short-form video trend isn’t going anywhere. If anything, it’s only getting bigger. For marketers, the takeaway is simple: double down on TikTok, Instagram Reels, and YouTube Shorts. These platforms are goldmines for grabbing attention, boosting brand awareness, and converting those views into action.
Written by
Charlie Wheeler
With these three campaign types – Brand Awareness, Content-Focused, and Click-Focused – you’ve got everything you need to create a buzz, connect with your audience, and grow your brand. Which one will you try first?
Written by
Alesya Rozhko
Influencer marketing has emerged as a highly effective strategy, offering significant ROI and stronger audience engagement compared to traditional methods. By collaborating with authentic creators and leveraging their trust with followers, brands can boost awareness, credibility, and conversions, though challenges like fake engagement and proper influencer selection must be carefully managed.
Written by
Jenny Fallon
The short-form video trend isn’t going anywhere. If anything, it’s only getting bigger. For marketers, the takeaway is simple: double down on TikTok, Instagram Reels, and YouTube Shorts. These platforms are goldmines for grabbing attention, boosting brand awareness, and converting those views into action.
Written by
Charlie Wheeler