Brands are not new at working with bloggers. At least once each company gave it a try to promote its products in this way. Still, a great deal of effort and funding may face little payoff. The thing is that even though social networking is accessible all over the world, the content for successful
Written by
Tanya Alipchikova
WeChat almost acts like WhatsApp, while Taobao almost acts like eBay or Amazon. The keyword is “almost.” Despite how China's internet giants appeared on influencer marketing later than Western companies, they went much further in their development.
Written by
Charlie Wheeler
Today, the beauty industry chooses influencers over supermodels because social media and bloggers have become the new glossy magazines. Employing influencers plays into a brands’ hands because they share and spread the word.
Written by
Tanya Alipchikova
If you’re looking for ways to reduce your impact on the planet, sustainability influencers are a great dose of inspiration.
Written by
Daria Novikova
Using social media effectively can help sell products to the right audiences, encourage users to post about a brand and connect with “influencers” who persuade their army of followers to buy products.
Written by
Alesya Rozhko
There are all types of influencers: ones who speak out and comment on global problems, satirize stuff or protest against old values and motivate people to change. Yet, there is a specifically outstanding type – animal influencers, which this article covers.
Written by
Tanya Alipchikova