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Influencer Marketing: Micro vs. Macro – What’s the Move?

Influencer Marketing: Micro vs. Macro – What’s the Move?

Micro-influencers are great for niche audiences, authentic connections, and higher engagement, while macro-influencers bring massive reach and big exposure but at a higher cost. Choosing the right one depends on your goals, budget, and whether you need depth or breadth for your brand!

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