Have you ever met a social media account with several thousand subscribers and only a couple of dozen likes under the posts? Yeah, those are fake influencers. Let's find out how to spot such personalities who have been cheating or got away with it.
Written by
Jenny Fallon
Here is a short guide on the big steps of becoming a social media influencer.
Written by
Jenny Fallon
What is better: a long-term relationship with creators or a short-term partnership? What is the most effective marketing strategy? In this article, we will not only talk pros and cons of both options for working with influencers but also share our insights.
Written by
Charlie Wheeler
YouTube is really big. The total number of monthly active YouTube users is 2.6 billion, which makes it the second most visited social network after Facebook. Just image the number – 1 billion hours; this is the number of hours spent daily watching videos on YouTube.
Written by
Charlie Wheeler
Corporations, brands, TikTok newcomers — everybody longs for recognition and profit with a low cost for promotion. Thus, viral marketing is an appropriate topic to discuss. But before we delve into the details, let’s determine what viral marketing actually is.
Written by
Jenny Fallon
If we're talking about advertising on social media, the main difference between YouTube and other platforms is that companies from almost all products or services are represented there.
Written by
Jenny Fallon