Influencers’ inboxes are daily flooded with thousands of emails.
But let’s admit this, nobody likes when suspicious spammy content clutters their precious digital space.
How to break through the noise and leave a lasting impression on the creator?
In this article, we’ll discuss the most common mistakes that lead your messages to a spam box and share tips on how to win over influencers’ hearts. So, let’s dive in and learn how to create emails that truly stand out!
Mistakes that kill your email marketing game
Whether you’re a seasoned pro or a newbie, you should learn and avoid the following email marketing pitfalls:
Mistake 1: Bombarding your email list
Picture this: your inbox is inundated with emails from a single sender, day in and day out. It’s enough to make you hit the “unsubscribe” button right away. While enthusiasm is great, overwhelming your subscribers with a flood of emails usually leads to irritation.
Solution: Strike a balance by sending emails at a reasonable frequency, respecting your subscribers’ time and attention. It’s rational to start with a modest number of emails per day. We recommend beginning with 50 emails/day to test the waters before diving headfirst into the email ocean.
Additionally, you can group your subscribers based on interests, behavior, or demographics, divide those 50 emails into 2-5 batches, and send them gradually during the day.
Mistake 2: Providing no value
Offering no value to your audience is a cardinal sin in the world of email marketing. Opening an inbox should promise exciting news, instead of facing some random empty talk. This mistake can severely damage your efforts to catch the attention of the right influencer.
Solution: Ensure your emails are informative, relevant, and add value to the creator’s life. It’s like treating them to a five-star experience, and they’ll be glad to consider partnership opportunities with your brand.
Mistake 3: Overusing clickbait subject lines
Nobody likes being fooled, especially creators who have already seen a bunch of sophisticated but often misleading hooks. Subject lines that promise the world but deliver little more than disappointment are a big no-no.
Solution: Just avoid those misleading subject lines! Authenticity and transparency will take you much further than any clickbait could.
Mistake 4: Applying spammy tactics
We’ve all seen those emails that make us roll our eyes. Using spammy tactics, like excessive capitalization, aggressive language, or spam-triggering words like “free,” “money,” or “urgent” will only make your emails take a one-way trip to the spam folder.
Solution: Try to stay persuasive while still being respectful. Follow best email practices and adhere to spam regulations to keep your emails clear and your reputation intact.
Mistake 5: Forgetting to clean up your email list
Keeping your email list untidy can have a detrimental effect on your reputation. After all, it will be an awkward situation if you continue to send emails to creators who already refused to collaborate or asked to be removed from your list.
Solution: Take the time to remove inactive creators and update any bounced email addresses. A clean list will give your marketing efforts a significant boost!
Tips to get the biggest reply rate from creators
The average industry reply rate is 10-12% but following these five foolproof tips can skyrocket it to 20% and have creators eager to work with you:
Personalize: Nothing warms the heart like a personalized message! Address each creator by their name and demonstrate that you've done your homework. Mention specific details about their work or recent achievements, and show that you truly value their unique contribution to the world.
Be genuine: Authenticity goes a long way in the world of influencer marketing. Show genuine interest in collaborating with the creator. Compliment their work, express why you admire their content, and explain how your partnership can be a win-win. Let your excitement shine through, and they'll be eager to jump on board.
Keep short yet engaging: Creators live busy lives, and their inboxes are overflowing with messages. Be respectful of their time by keeping your emails focused and easy to read. Getting straight to the point and avoiding fluff will leave them eager to reply.
Offer value: Creators are always on the lookout for meaningful collaborations that benefit both parties and their audience. Highlight what you bring to the table and demonstrate the value of your partnership. How will their audience benefit from the collaboration? Explain the essence, and they'll be more inclined to hit the reply button.
Follow up strategically: If you don't receive a response initially, consider sending a polite follow-up email after a couple of days. Be persistent, but not pushy. Reiterate your excitement about the collaboration and remind them of the value you can bring. A well-timed follow-up can make a difference.
How to level up your creator outreach with Hypetrain
If you’re tired of vain efforts to systematize your correspondence with influencers, Hypetrain can become a nice digital place to keep everything organized. Hypetrain provides you with access to a vast database of creators' emails. Or, if you have your own contacts, you can effortlessly add them to your personal contact book.
Try Hypetrain for free
The platform has tools for message personalization and mass mailing opportunities. As such, you can manage multiple chats in one centralized space and receive replies from influencers directly to dedicated campaigns.
Moreover, Hypetrain offers an in-built AI assistant that helps to customize messages for each influencer based on their content, publication history, and other parameters. In other words, it’s a great way to experience the power of automation and bring in more fruitful collaborations.
We hope that, armed with these foolproof techniques, you’ll master the art of getting the biggest reply rate from creators. Happy emailing!