Daria Novikova

Daria Novikova

Content Writer

08 Published Posts

Daria Novikova is a passionate content creator and influencer marketing enthusiast. Fascinated by the world of social media, she enjoys sharing the latest industry trends, extraordinary marketing collaborations, and handy tips. When not online, she’s rocking the dancefloor or exploring new corners of the globe.

Recent Posts

Influencer marketing manager in 2023

Influencer marketing manager in 2023

When it comes to Influencer Marketing, the most common concern is how and where to find the right Influencer for your campaign. But there is one more important piece of the puzzle that defines whether your campaign will be a success or a mess.

Why should SaaS vendors stop keeping their pricing secret?

Why should SaaS vendors stop keeping their pricing secret?

Pricing has become quite a touchy and debatable matter in the SaaS space. If you’ve been recently browsing websites offering influencer marketing solutions, you probably understand what we mean. Very few companies display their pricing pages while others still keep their clients in the dark.

How to use Hypetrain filters like a pro?

How to use Hypetrain filters like a pro?

With thousands of influencers on social media, finding the right person for your marketing campaign becomes tricky. With this guide, we’d like to shed light on how to quickly hit the spot and find influencers who meet your parameters.

Influencer Whitelisting or Creator Licensing: Defining the Terms

Influencer Whitelisting or Creator Licensing: Defining the Terms

You’ve surely come across the terms “influencer whitelisting” and “creator licensing,” and probably some other variations, and wondered what it is and which term to use. That’s why we decided to dig into the topic and bridge this gap.

The rise of virtual influencers: who are they and who creates them?

The rise of virtual influencers: who are they and who creates them?

Virtual influencers are still a relatively new concept, but they offer a unique approach to influencer marketing. They stand out from the crowd, becoming an attractive option for brands looking to differentiate themselves. In this piece, we’d like to discuss who creates virtual influencers and why.

How to create an effective influencer marketing strategy with Hypetrain?

How to create an effective influencer marketing strategy with Hypetrain?

Influencer marketing is a targeted method of advertising, which involves a collaboration between brands and influencers. This marketing strategy has been successfully used by thousands of businesses. In this material, we detail the basic planning steps of an influencer marketing campaign.

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