Tanya Alipchikova

Tanya Alipchikova

Author

12 Published Posts

Having a 10-year experience I'm specialised in interviews, essays, and research mainly

Recent Posts

How the country affects the way Bloggers and Brands advertise

How the country affects the way Bloggers and Brands advertise

Brands are not new at working with bloggers. At least once each company gave it a try to promote its products in this way. Still, a great deal of effort and funding may face little payoff. The thing is that even though social networking is accessible all over the world, the content for successful

Successful integrations between brands and beauty bloggers

Successful integrations between brands and beauty bloggers

Today, the beauty industry chooses influencers over supermodels because social media and bloggers have become the new glossy magazines. Employing influencers plays into a brands’ hands because they share and spread the word.

PR packages as a way to brand success

PR packages as a way to brand success

How do you find a book or a film to watch on a weekend afternoon? No judging if you watch videos because, as you know, people forget what a printed thing is. We agree, sometimes, TikTok is a much better choice.

Top 5 animal influencers. Hypetrain version

Top 5 animal influencers. Hypetrain version

There are all types of influencers: ones who speak out and comment on global problems, satirize stuff or protest against old values and motivate people to change. Yet, there is a specifically outstanding type – animal influencers, which this article covers.

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