Who are the highest-paid influencers of 2022

Top 7 most expensive Instagram stars

Hopper HQ provides this ranking data. In addition to the cost per post, the company indicates the influencer’s niche, where he or she lives and the number of followers.

1. Cristiano Ronaldo – $2,397,000 per Instagram post.

Cristiano Ronaldo does not need any introduction. We can humbly point out that this is one of the best football players in the history of the game.

2. Kylie Jenner – $1,835,000 per Instagram post.

Kylie Jenner is an American media personality, socialite, model, and businesswoman. Founder of Kylie Cosmetics. She is 25 years old, and her fortune is estimated at $600M.

3. Lionel Messi – $1,777,000 per Instragram post.

The legendary Argentinian football player. His fortune is also estimated at $600M. However, he is ten years older than Kylie Jenner.

4. Selena Gomez – $1,735,000 per Instagram post.

Actress, recording artist, and trendsetter. You must have seen her collaboration with Pantene.

And here she is promoting La’Mariette swimwear. In this collection, she made her first appearance as a designer.

5. Dwayne ‘The Rock’ Johnson – $1,713,000 per Instagram post.

Actor, producer, businessman, and former professional wrestler. Most of his advertising partnerships are sports-related.

6. Kim Kardashian – $1,689,000 per Instagram post.

A socialite, she gained worldwide fame after the release of the popular reality shows Keeping Up with the Kardashians. The show started in 2007 and has 20 seasons.

7. Ariana Grande – $1,687,000 per Instagram post.

Her song “Thank You, Next” has over 200M views on YouTube. She represented the French luxury fashion brand Givenchy and was also a Reebok ambassador.

Highest Paid TikTok Stars

In this part, we also rely on data from Hopper HQ to show the top seven TikTokers whose one publication can make someone’s average annual salary. “The cost per post from TikTok stars has doubled over the past few years,” writes Forbes.

1. Charlie D’Amelio – Cost per post $105,770.

In an interview with Vogue, 18-year-old social media star Charli D’Amelio talked about her popularity. She admits, “I just did what I always did, danced in front of the camera.”

She has 147 million TikTok followers for now. She was the highest-paid TikTok star in 2021, making $17.5 million from her casual clothing brand Social Tourist. In addition to her partnerships with well-known brands (Invisalign, Morphe, and Dunkin’), she also promotes her family’s consumer product company D’Amelio Brands.

During the COVID-19 pandemic, she encouraged people to stay home by launching a special hashtag, #DistanceDance. The hashtag grew into a collaboration with Procter & Gamble and gained 18.2B views.

2. Khabane Lame – Cost per post $92,270.

Khaby is 22 years old, and he is one of the most famous TicktTokers in the world. Among his latest collaborations is a partnership with Hugo Boss.

3. Bella Poarch – Cost per post $ 66,830.

In January 2020, Poarch created her TikTok account. She started actively posting on TikTok based on gaming and cosplay content in April 2020. She is 25 and has already been in the US BMC[SG1] for three years.

4. Addison Rae – Cost per post $65,200.

One of the highest-paid stars of TikTok. By the way, she recently got into a scandal when she posted a photo in a white bikini adorned with the words “Father” and “Son” on either side of the top and “Holy Spirit” on the bottom. The bathing suit is a collaboration between the independent clothing brand Praying and the sportswear company Adidas. She has since deleted the post without commenting on the matter. But the network, as they say, remembers everything.

5. Kimberly Loaiza – Cost per post $47,380.

Mexican Queen of TikTok and YouTube. 68.1M Followers on TikTok and 38M on YouTube. By the way, the recommended YouTube partnership price with her is $35K.

6. Dixie D’Amelio – Cost per post $42,570.

Charlie D’Amelio’s older sister. Dixie owes her career to her sister. She became popular after Charlie was named the reigning TikTok queen.

7. Spencer Polanco Knight – Cost per post $ 40,940.

Beatboxer, social media, TikTok, and YouTube stars. By the way, he released NFTs on the Waves Ducks platform.

Listen to his beats; they are really cool! And check out the collaboration with Toyota, as well.

@spencerx JBL Speakers in the First-Ever #CorollaCross, Whaaaattt? 🤯 That’s why these beats were 🔥 #Ad

♬ original sound – Spencer X

The highest-paid YouTubers

In this part, we publish data based on our insiders. The Hypetrain service searches for influencers on different platforms – YouTube and Instagram and also suggests the recommended advertising price of influencers. Analyzing quantitative data of YouTube channels (number of views, level of audience engagement, view dynamics, number of subscribers and ratio of data for 30 days after the video publication), our algorithms help clarify optimal advertising costs for certain YouTubers, which we follow. And we study more than 2.4 million YouTube channels.

Based on our data, we present the top seven YouTubers with the highest recommended price for advertising.

0. Technoblade

Until recently, it was the leader with a recommended price of $529K.

Unfortunately, the author of the channel died at the age of 23.

Technoblade first registered and began uploading on his main YouTube channel on October 28, 2013. Its content focused mainly on the video game Minecraft, particularly gameplay on the minigame server Hypixel. In a video from 2017, Technoblade beat Minecraft in hardcore mode using a racing wheel controller. In another series of videos, beginning with “The Great Potato War,” he tried to gather the highest amount of potatoes in the Hypixel minigame Skyblock.

In June 2022, Technoblade died of metastatic sarcoma, a form of cancer. As of July 2022, his main YouTube channel had more than 15 million subscribers.

1. Mr. Heang Update – the recommended price – is $525K.

Heang Update is a YouTube channel that uploads videos revolving around the daily activity in the forest, the life of people in the jungle, how to survive in the forest, and the process of making tools and buildings using only materials found in the wild and the Cambodian jungle.

The channel’s audience crosses the world, including the USA, India, Russia, Indonesia and Brazil.

2. Devon Rodriguez – the recommended price – is $374K.

Devon Rodriguez is an American artist and painter from the South Bronx neighborhood in New York City. He initially gained recognition for painting a series of realistic portraits on the New York City Subway system. In 2019, he was a finalist in the Outwin Boochever Portrait Competition for his portrait of sculptor John Ahearn. In 2020, he joined the platform TikTok and gained immediate success for sketching strangers and capturing their reactions. He is now the most followed visual artist on the platform.

3. Bizarrap – the recommended price – $371K.

Gonzalo Julián Conde, known professionally as Bizarrap, is an Argentine record producer and DJ. He specializes in EDM, Latin trap and rap. He is known for his Bzrp Music Sessions, where he records with a wide variety of artists. He was nominated for a Latin Grammy Award for Best Producer in 2021.

Videos on his channel are rarely published, but the last five have gained hundreds of millions of views.

4. MrBeast – the recommended price – $327K.

MrBeast is definitely a man who wants to be #1 on YouTube. It is even hard to say whether MrBeast is still 24-year-old Jimmy Donaldson or he has a certain collective image, which is working on dozens of people. We wrote in detail about the phenomenon of MrBeast’s success in this article and in this one.

5. Rescue & Restore – the recommended price – $277K.

2M subscribers on the channel and one video so far in 2022. And here’s how the author of the channel writes about himself:

“I enjoy restoring vintage classics and antiques. I do my best to use modern tools and techniques to bring back the life of these older items that were built to last. Join me on my journey as I attempt to improve my craft.”

6. Bad Bunny – the recommended price – $270K.

Another musician in our list. Benito Antonio Martínez Ocasio was born in 1994 in Puerto Rico. He has more than 43M subscribers on his YouTube channel.

The top three countries by the number of subscribers Bad Bunny has are Mexico, Spain and Colombia. 39% of his audience are guys 18 to 24. Girls at this age make up 25% of his subscribers

7. Mark Rober – the recommended price is $201K.

Former NASA and Apple engineer. Current YouTuber and friend of science. He has 22M subscribers on his channel, mostly guys between 18 and 35. He gets the most views thanks to US, UK and Canadian audiences.