Every month we update our “Insights” which we get due to collecting large amounts of data from Youtube. We hope this data can help you while looking for perfect bloggers and creators to collaborate with.
We have recently written about Fastest Growing Channels and explained why you might want to check this every month. Fast-growing channels help not to miss any of the rising YouTube stars. When using our service, you can filter fast-growing channel lists by subscribers or views.
Today we are up to taking a closer look at another list of our “Insights” – The Top 100 Youtube channels in gaming.
You’ve probably heard that this industry is one of the fastest-growing segments of the new creators’ economy.
In general, game streams have been a separate subculture with their own social network – twitch – for quite a while. However, many people on Youtube work in the gaming industry as well. According to Statista, in the 2nd quarter of 2021st, users spent more than a billion hours playing online games on YouTube.
Unlike regular streams or other entertainment video products, the audience who watches games online or (listens to disclaimers of gaming sessions is extremely loyal to influencers and spends a huge amount of time with them. That is the reason why ad integrations with gamers can be very effective. Of course, we always recommend that you carefully study the values of each specific blogger before offering cooperation. Information from the influencer profiles available in our “Insights” section might help with this, as well as our specialists, so feel free to contact them through our social networks or email@example.com.
And now, let’s finally talk business!
Here comes the September rating of the most popular gaming channels on YouTube.
The ten coolest YouTube gamers in terms of the number of subscribers include:
Techno Gamerz (India, recommended price for advertising integration -- USD 13-14K)
MrBeast Gaming (the USA, it’s scary to even write the recommended price for this one. If you're interested, you can check it out yourself)
Total Gaming (India)
Gyan Gaming (India)
LOKESH GAMER (India)
It is worth mentioning that prices for ad integrations with gaming bloggers can be very expensive indeed. Not only is it a huge audience, which the millions of hours the audience spends with influencers explain, but the fact that gamers have serious capital themselves) AboFlah, which took 6th place in our September rating and improved its performance by 4 points over the past month is a good example of them. Networthspot writes that he is worth millions of dollars: Net Spot Worth’s estimate only uses one source of revenue, however. AboFlah’s net worth may possibly be higher than $17.86 million. When we consider many sources of income, AboFlah’s net worth could be as high as $25.01 million.
We’d also like to mention how important it is to take not only the rating by the number of subscribers but also the rating by views into account. For example, the September leader for the amount of subscribers Techno Gamerz takes 5th place for the number of views. And the first “prize” in terms of video views wins the newcomer of our rating (!) Gyan Gaming from India. His total number of views on the channel exceeded a billion, and on average, each video gets 1.4 million views per month. With such big statistical indicators, the recommended price for advertising cooperation is quite democratic – USD 3.8-4.2K.
Stay tuned to the ranking of the most popular YouTube channels in the gaming industry as well as to our insights on the fastest-growing channels.
For data lovers, there are a few more numbers.
The global gaming market size is poised to grow by USD 119.07 billion during 2020-2024, progressing at a CAGR of over 12% throughout the forecast period, according to the latest report by Technavio.
There are more than 2.7 billion gamers worldwide today.
In 2014, there were just 1.82 billion video gamers, and by 2018, that number had risen to 2.2 billion.
Statistics report the following demographics for video game players in the US:
Below 18 years: 21%
18 – 35 years: 40%
36 – 49 years: 18%
50 years and above: 21%
However, Asia remains the region with the highest number of gamers, over 1.5 billion citizens identify themselves as gamers.