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It looks like almost all major social networks started to follow the YouTube strategy and pay creators for their content. YouTube started to practice monetization for popular bloggers' videos just after 2006 when Google bought the company.
Written by
Jenny Fallon
Virtual influencers are still a relatively new concept, but they offer a unique approach to influencer marketing. They stand out from the crowd, becoming an attractive option for brands looking to differentiate themselves. In this piece, we’d like to discuss who creates virtual influencers and why.
Written by
Daria Novikova
Have you ever met a social media account with several thousand subscribers and only a couple of dozen likes under the posts? Yeah, those are fake influencers. Let's find out how to spot such personalities who have been cheating or got away with it.
Written by
Jenny Fallon
This summer, Logan Paul is attracting the media's interest with scandalous claims that Floyd Mayweather owes him a substantial sum of money for a fight that took place a year ago. However, fights and social media collaborations are not the only sources of income for the legendary YouTuber.
Written by
Charlie Wheeler
How do you find a book or a film to watch on a weekend afternoon? No judging if you watch videos because, as you know, people forget what a printed thing is. We agree, sometimes, TikTok is a much better choice.
Written by
Tanya Alipchikova
Facebook is shutting down its podcast service on June 3, barely a year after its launch. The social media giant told TechCrunch that it will discontinue its short-form audio Soundbites feature and its Audio hub in the coming weeks.
Written by
Jenny Fallon